It’s not the first thing business owners think of, but lighting is a crucial part of your marketing strategy and overall brand. Think about it: it literally affects how customers see your business and is a key factor in their first impression of your company, and that only gets more important when the sun goes down.
Outdoor lighting proves to play a vital role in the marketing of your business as well as customer experience.
Shed some light on the matter and improve your security
Illuminating your business at night is shown to deter any possible intruders. With a well-lit exterior, intruders will be less inclined to enter a property that they think is occupied and protected. It allows your business to ‘stay open,’ even when you’re not there.
The impression that it gives off
Let’s take a step back for a second and think about this scenario: you’re walking down the road at night, and find two supermarkets—one that’s brightly lit, and advertising what’s inside, and another that’s living in the shadows, even if though it’s still open. Which one are you likely to go into?
Add value to your brand
With outdoor lighting, you can actually add to your brand, and accentuate parts of your store or office location that aren’t as visible in the evening. Maybe that’s a well-lit walkway that leads to your door or shining a spotlight on your front displays that offer the latest deals, or products.
At Illuminations USA, we work with both residential and commercial clients to provide the best lighting for your needs. We’re making the case for lighting because we’ve seen the results: a business that is thriving from outdoor lighting, not wallowing away in the shadows. Contact us today to learn more about our commercial outdoor lighting services!